The web site Aviation Today has made a long-term commitment to embrace the cutting-edge technologies that have the power to transform a company’s sales and marketing. Today there are no hotter technologies than podcasts and webinars for communicating your sales message.

A podcast is recorded audio material, in the form of music, an interview or a show. Podcasts are accessed via hyperlinks; they’re archived and remain accessible on-demand. The shows last anywhere from 10-15 minutes. The same principle applies to webinars, except they last an hour and include the visual component of a multi-slide presentation.

Podcasts and webinars allow you to BECOME THE MEDIA. They give you the ability to create and distribute your own show — starring you, your company or any selected topic. A key strength of podcasts and webinars is that they give your marketing message a patina of editorial credibility, because they’re timely and, if done right, they genuinely increase the audience’s body of knowledge.

When your message is couched as inherently useful editorial, in the form of a podcast or webinar, the information cuts through the white noise. It’s a great way to grab your audience’s mind share and to portray yourself as a “thought leader” in your respective market.

Aviation Today’s podcasts and webinars are doubly effective, because they typically are hosted by our trusted editors, who are brand name gurus in their markets. We market podcasts and webinars as genuine news events; contact your sales rep for more information about our recipient list. We also promote them through house ads.

Moreover, podcasts and webinars constitute an extremely effective sales lead generation program. They’re “gated” content, which means visitors must fill out a registration page for access. We continually provide the sponsor with these highly coveted names and email addresses.

Our podcasts and webinars can give you the best of
both worlds:  the efficacy of the Internet combined with the prestige of print.

Podcasts

$5,000 per show
Please contact a sales representative for details.

Webinars

$15,000/ea
$12,000/ea, if purchased as a package of three or more.

All rates are gross.

www.AviationToday.com
Contact: John Persinos, +1-301-385-7211 • jpersinos@accessintel.com
Contact: Carol Mata, +1-512-607-6361 • cmata@accessintel.com
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