TRX Introduces Hotel Analytics

ATLANTA, July 24 /PRNewswire-FirstCall/ -- TRX, Inc. (Nasdaq: TRXI), a global technology company that develops and hosts software applications to process data records and automate manual processes, announced today the release of Hotel Analytics, a complementary product offering to the TRX Travel Analytics airline sourcing tools and services. Hotel Analytics offers pre-bid diagnostics to optimize hotel bid lists, identify savings opportunities, and reduce costs. The solution provides a unique approach to the industry's challenge of consolidating multiple data sources, numerous destinations, and various hotel service levels.

"Hotel Analytics is a logical next step in offering our clients the best in reporting and analytical tools to manage their corporate travel spending," said TRX President & CEO, Trip Davis. "With global hotel demand on the rise and hotel rate and dynamic pricing models becoming more complex, we have addressed the corporate travel managers' needs with the same level of expertise and innovation we bring to the airline procurement space."

A key feature of Hotel Analytics is the identification of hotels in relation to a client's concentrated spend through an enhanced geo-coding and clustering methodology that helps identify pre-sourcing saving opportunities. Additional benefits of Hotel Analytics include:

    -- Ability to evaluate and negotiate better hotel supplier rates
    -- Quantification and tracking of savings for hotel program spend
    -- Improvement of travel program policies and traveler practices

TRX Travel Analytics offers deep category expertise and unbiased support to corporations that wish to actively manage travel procurement and spend analysis. Using innovative and patented technologies to power its travel analytics services, the solution helps travel and procurement managers make smart decisions about their suppliers and travel policies, with a focus on achieving practical savings.

About TRX

TRX (Nasdaq: TRXI) is a global technology company. We develop and host software applications that process data records and automate manual processes, enabling our clients to optimize performance and control costs. We are a leading provider to the travel industry. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. TRX is headquartered in Atlanta with operations and associates in North America, Europe, and Asia.