SAO PAULO,
June 30 /PRNewswire-FirstCall/ -- GOL Linhas Aereas
Inteligentes S.A. ("Company", Bovespa: GOLL4 and NYSE: GOL), the largest
low-cost and low-fare airline in
Latin America, announces that on today's date
its subsidiary VRG Linhas Aereas S.A. formalized a partnership with Bradesco
and Banco do Brasil ("Financial Institutions") through an Operating Agreement
("Operating Agreement") for the issue and administration of co-branded credit
cards.
Through this partnership, the Financial Institutions may issue to their
clients credit cards with the SMILES brand, facilitating growth and expansion
in the loyalty program. Today, the SMILES loyalty program has more than 6.2
million clients, making it the largest in Latin America, with up to 100,000
new registrations each month.
Under the Operating Agreement, GOL will initially receive approximately
R$252.0 million for the acquisition of miles from the SMILES program and the
Financial Institutions' rights to access and use the registration database and
a share of the revenue from the credit cards issued. Approximately 60% of this
total will be paid by July 31, 2009, 22% by January 31, 2010, and 18% will be
paid in monthly installments during the first five years.
Through new partnerships and the sale of mileage packages to financial
institutions and retail chains, the economic potential of SMILES, an asset
arising from the VRG acquisition, will be better explored, bringing novelties
and benefits for clients. The Brazilian loyalty program market is estimated at
R$1.2 billion per year, and GOL's objective is to see SMILES contributing to
its growth while increasing its market share.
For further information, please access the website: www.voegol.com.br/ir.
Co-Branded Cards Conference Call
English Portuguese
June 30th, 2009 June 30th, 2009
3:00 p.m. (US EST) 3:45 p.m. (US EST)
4:00 p.m. (Brasilia Time) 4:45 p.m. (Brasilia Time)
Phone: +1 (973) 935-8893 Phone: +55 (11) 2188-0188
Replay: +1 (706) 645-9291 (7 days) Replay: +55 (11) 2188-0188 (7 days)
Code: 18019682 Code: GOL
Participants are requested to connect ten minutes prior to the time set
for the conference calls.
CONTACT:
Investor Relations
Leonardo Pereira - CFO and IRO
Rodrigo Alves - Head of IR
Tel.: (55 11) 2128-4700
E-mail: ri@golnaweb.com.br
Website: www.voegol.com.br/ir