The World Airline Entertainment Association (WAEA) named Richard Owen its new executive director. Owen, a trade association executive with more than 15 years of related experience, takes over at the McLean, Va.-based organization on Friday, the day before the group’s annual conference opens in Toronto. Owen comes to WAEA from the Office of the U.S. Trade Representative, where he was director of agricultural affairs. Before that, he was the executive director for the National Association of Wheat Growers Foundation, and executive vice president of the Montana Grain Growers Association.